Psycho Bunny Privacy Policy

Last Updated: November 22, 2023

Your privacy is extremely important to all of us at Psycho Bunny Inc. and its affiliates, related companies, officers and directors (“Psycho Bunny”, “we”, “us” or “our” as appropriate).

This Privacy Policy sets out our practices with respect to our collection, use, disclosure and other processing of the personal data (as defined below) of individuals (“you” or “your” as appropriate) who interact with us, including when visiting or viewing our website, buying/ordering our products, subscribing to our newsletter, or sharing a link with a friend or on social media (collectively, “Services”). This Privacy Policy describes what personal data we collect, how we use it, who we share it with, and what security measures we use to safeguard it, as well as the rights you may have with respect to your personal data.

Please read this Privacy Policy carefully to understand our policies and practices for collecting, processing, and storing your information. By using our Services, you acknowledge that we will be collecting, sharing and using your personal data as described in this Privacy Policy, and you consent to those practices. If you do not agree with our policies and practices, your choice is not to use our Services or otherwise interact with us.

We may change this Privacy Policy from time to time. Your continued interaction with us after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates. Where required by applicable laws, if the changes we make are significant, we will provide a more prominent notice or obtain your consent to any new ways that we collect, use, and disclose your personal data. Please see the section entitled “Changes to this Privacy Policy” below for more information.

To access our Accessibility Statement for users who use assistive devices to access our website, please click here.

1. What is “personal data”?

In this Privacy Policy, the term “personal data” means any information that relates to you as an identified or identifiable natural person. It includes “personal information” “personally identifiable information” and “personal data” as each of those terms are defined in applicable privacy and data protection laws. It may also include other types of more technical information, but only when this information can be used to identify a natural person. Information that is aggregated or anonymized and cannot be associated with an identifiable natural person is not considered to be personal data.

2. What data do we collect?

We may collect the following data when you interact with us:

Contact information, such as your name, email and postal address, telephone number, or account information (for example, if you have created an account on our website).
Demographic data, such as date of birth.
Data in relation to your purchases, including products ordered, sizes, shipping address, method of payment, e-mail, gift cards or discounts, phone number and the name / postal address of the order recipient.
Transactional information, such as history of purchases made using a payment or credit card and information generated by your participation in our loyalty program, as applicable (e.g. the number and amount of transactions by type, location/store of purchase, product code information, brand, quantity purchased, date, time, payment method used, promotional offers used in connection with the transaction, loyalty program points balance and actions associated with your account such as referring friends or providing your birthday).
Data in relation to your use of our customer service, including live chat.
Data in relation to customer surveys and/or offers.
Technical information and metadata, including your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system, information about your internet connection, the equipment you use to access our website, IP address and usage details (including pages visited and use of our website features, account login and logoff times, object loss metrics, test processes, button and action data and related information).
Geolocation information, such as may be collected when you use our website.
Data collected through technologies in our stores, including CCTV or other types of video cameras and sensors, if it can identify you as an individual.
Any other information you provide to us.

3. How do we collect data from you?

We collect personal data in a variety of ways, including:

Directly from you, such as when you visit our stores (including through our point-of-sales systems), or interact with us by mail, email, over the telephone, through our website or in any other direct manner, for instance when you make a purchase, give us feedback on our stores and the products for sale in our stores, participate in a survey, or make a request to our customer service.
Indirectly from you, such as from publicly available sources, customers, consumers, or other third parties.
Through technologies used in our stores, such as video surveillance, sensors or other similar types of systems that we may use from time to time.
Through technologies we use online, such as when you interact with our websites, marketing emails, social media accounts, online advertising, or through the use of our or a third party’s technologies, which include cookies, web beacons or single pixel gifs or analytics engines. The technologies we use include:
- Cookies, which are small text files that are saved on your computer when you visit a website so that information can be saved between visits, such as your login credentials or language preferences. For more information and an exhaustive list of cookies we utilize, please see our Cookie Policy.
- Web beacons and single pixel gifs, which are small image files that have information about you, such as your IP address, that can be downloaded when you visit a website or open an e-mail. This allows us to understand your online behaviour, monitor our email delivery, and provide you with interest-based advertising. These tools also allow our third-party tracking tools to gather information, such as your IP address, and provide this back to us in an anonymized, aggregate form.
- Web analytics tools such as Google Analytics, which uses cookies to analyze your use of our website, to create reports about visitor and user activities for us and to provide further services associated with the use of our website.

Third parties involved in providing these technologies may use tracking methods such as but not limited to cookies to achieve their own business goals and purposes by relating and combining information about your usage of our website to any other personal data they may have collected on you. We encourage you to review the privacy policies of third parties as well.

4. How do we use your data?

We may use the personal data we collect to provide you with our products and Services, to manage our business operations, to communicate offers and information we think might interest you, to conduct research, and as otherwise permitted or required by law. More specifically, we may use your personal data for the following purposes:

Providing Products and Services. We use your personal data in order to provide our services, including such purposes as:
- verifying your identity;
- processing your transactions, such as product purchases, exchanges or returns;
- taking or verifying instructions from you;
- creating, administering, and maintaining your account;
- managing your participation in any Psycho Bunny events, contests or sweepstakes; and
- fulfilling your requests and responding to your inquiries.
Managing Our Operations. We use your personal data to manage our operations, including:
- deploying and managing our information technology applications and systems, including managing our website;
- maintaining our services;
- notifying you of changes to our services, terms, conditions or policies and to provide you administrative messages, updates, legal notices, technical notices or security alerts;
- meeting our contractual and legal obligations (including accounting, taxes and other legal or regulatory compliance obligations);
- maintaining the security of the public, our users and our employees;
- processing employment applications; and
- protecting ourselves and third parties from errors and fraud.
Marketing. We use your personal data to inform you about news, products, services, surveys or special offers that we believe may be of interest to you. We may do this by communicating with you in a variety of ways, such as by email, telephone, direct mail, text message or through social media.

If you no longer wish to receive electronic marketing messages, please let us know by following the unsubscribe directions provided in our electronic marketing messages. For more information on managing your preferences, please see “Electronic Marketing”, below.

Research and Analytics. We may use your personal data in order to conduct research and data analytics by tracking and analyzing current or previously collected information for the following purposes:
- improving or developing new services;
- managing and improving our operations;
- understanding our customers’ interests and priorities and tailoring our services;
- measuring the effectiveness of our marketing and promotional activities; and
- understanding how visitors interact with our website and ensuring it functions properly.

When possible, we will use your information in an aggregated and/or anonymized format.

5. How do we share your data?

In addition to the specific situations described elsewhere in this Privacy Policy, we share or disclose information with third parties or in the circumstances provided below:

Affiliates. We work closely with our group of companies to provide you with products and services, so we may need to share personal data with them to complete your transactions or make our products available to you. It also helps each entity within the group to comply with applicable laws, regulations and requirements and ensures that your information is consistent, accurate and up-to-date.
Fulfilment and delivery partners. For instance, if you are located outside of the United States and Canada, you are purchasing the products directly from Global-e, which handles the processing of your credit card, the collection of your payment and the delivery of your products. You can consult their privacy policy by clicking here.
Service providers. We use service providers and suppliers to provide you with our Services and manage our operations. Among other things, service providers may help us to administer our website and our operations, conduct surveys, and provide technical support, assist us with our marketing efforts and conduct research. We also use service providers to provide you with functionalities, such as online chats, or shopping carts.
- Shopify. Our principal service provider for functionalities related to your online shopping experience is Shopify. Where Shopify processes your personal data in order to help us run our shop and to provide us with business services, Shopify processes your personal data on our behalf and as such that data remains subject to our Privacy Policy, not Shopify’s. However, Shopify provides information that may be relevant to you if you use certain Shopify features when interacting with our online store, such as “Shop Pay”, the use of which are subject to Shopify’s Terms of Service and the Shopify Consumer Privacy Policy.
Marketing partners. When we conduct interest-based advertising, we use marketing cookies that may be provided by third parties. These third parties provide us with aggregated data and collect behavioral information from our website in exchange.
Financial partners. If you decide to finance your purchase with a financial partner such as Klarna, we will share with them information relating to your purchase. These financial partners are independent from us and are not our service providers. They will share your personal data with their banking institutions. You can learn more about Klarna’s privacy practices by clicking here.
Business Transactions. If another company acquires, or plans to acquire, our company, business, or our assets, or if we undergo a reorganization or financing of parts of our business (including proceedings of insolvency or bankruptcy), we may share information with other parties to the transaction, including at the negotiation stage.
As Permitted or Required by Law. Applicable laws may permit or require the use, sharing, or disclosure of personal data without consent in specific circumstances. These circumstances include situations where it is necessary to disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies. If this happens, we will not share more personal data than is reasonably required to fulfill that particular purpose.

Other than as listed above, we may, with your implied or express consent, or if another legal basis or a consent exception applies, share or disclose your personal data with third parties, in accordance with applicable laws.

6. Cross-border Transfers

Your personal data may in some cases be transferred to jurisdictions outside the jurisdiction in which you are located or where you reside, to our affiliates, to our service providers for processing, or to other third parties as described in this Privacy Policy. As a result, you understand that your personal data will be subject to the laws of other jurisdictions than the jurisdiction in which you are located or where you reside and may be available to foreign government authorities under lawful orders and laws applicable in such jurisdictions. Regardless of the company or person who processes your information and where it is processed, we will take steps to protect your information in accordance with applicable data protection laws and this policy.